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  1. Terui, Nobuhiko [Author] ; Ban, Masataka [Other]; Allenby, Greg M. [Other]

    The Effect of Media Advertising on Brand Consideration and Choice

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    [S.l.]: SSRN, [2010]

    Published in: Fisher College of Business Working Paper

  2. Li, Yinxing [Author]; Terui, Nobuhiko [Author]

    A multi-generational diffusion model with social media effects and pre-launch forecasting of smart phone

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    Sendai, Japan: Center for Data Science and Service Research, Graduate School of Economic and Management, Tohoku University, June, 2021

    Published in: Data science and service research discussion paper ; 123