Skip to contents Völckner, Franziska [Editor] Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung - [1. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Gabler, 2011 Sattler, Henrik [Author]; Völckner, Franziska [Author] Markenpolitik - [3., aktualisierte und erw. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Stuttgart: Kohlhammer, 2013 Published in: Kohlhammer Edition Marketing Sattler, Henrik [Author]; Völckner, Franziska [Author] Markenpolitik - [2., vollst. überarb. und erw. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Stuttgart: Kohlhammer, 2007 Published in: Kohlhammer Edition Marketing Sattler, Henrik [Author] ; Völckner, Franziska [Other]; Riediger, Claudia [Other]; Ringle, Christian M. [Other] The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2015] Hennig-Thurau, Thorsten [Author] ; Völckner, Franziska [Other]; Clement, Michel [Other]; Hofmann, Julian [Other] An Ingredient Branding Approach to Determine the Financial Value of Stars : The Case of Motion Pictures Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2013] Rühle, Alexander [Author] ; Völckner, Franziska [Other]; Sattler, Henrik [Other]; Hatje, Claudia [Other] Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2012] Fritze, Martin Paul [Author]; Völckner, Franziska [Author]; Melnyk, Valentyna [Author] Behavioral labeling : prompting consumer behavior through activity tags Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via SAGE journals (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Journal of marketing ; 88(2024), 4 vom: Juli, Seite 22-39 Klostermann, Jan [Author]; Hinze, Tobias [Author]; Völckner, Franziska [Author]; Kupfer, Ann-Kristin [Author]; Schwerdtfeger, Rouven Wulf [Author] Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 52(2024), 2 vom: März, Seite 449-469 Paschmann, Jens Wilhelm [Author]; Völckner, Franziska [Author]; Bruno, Hernan [Author]; Heerde, Harald J. van [Author]; Klein, Kristina [Author] Driving Mobile App User Engagement through Gamification Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2022 Published in: UNSW Business School Research Paper Völckner, Franziska The dual role of price: decomposing consumers’ reactions to price Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2008 Published in: Journal of the Academy of Marketing Science, 36 (2008) 3, Seite 359-377 Völckner, Franziska Determinanten der Informationsfunktion des Preises: Eine empirische Analyse Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2006 Published in: Journal of Business Economics, 76 (2006) 5, Seite 473-497 Völckner, Franziska Methoden zur Messung individueller Zahlungsbereitschaften: Ein Überblick zum State of the Art Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2006 Published in: Journal für Betriebswirtschaft, 56 (2006) 1, Seite 33-60 Backhaus, Max Philipp [Author] ; Fischer, Marc [Other]; Völckner, Franziska [Other] Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity Books View online Schließen > Access ... to E-book via Resolving system ... to E-book via German National Library Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Köln: Universitäts- und Stadtbibliothek Köln, 2017 Völckner, Franziska; Sattler, Henrik Drivers of Brand Extension Success Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2006 Published in: Journal of Marketing, 70 (2006) 2, Seite 18-34 Völckner, Franziska; Sattler, Henrik Drivers of Brand Extension Success Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2006 Published in: Journal of Marketing, 70 (2006) 2, Seite 18-34 Völckner, Franziska; Hofmann, Julian The price-perceived quality relationship: A meta-analytic review and assessment of its determinants Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2007 Published in: Marketing Letters, 18 (2007) 3, Seite 181-196 Nitschke, Thomas; Völckner, Franziska Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2006 Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 58 (2006) 6, Seite 743-770 Völckner, Franziska; Sattler, Henrik Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2005 Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 57 (2005) 8, Seite 669-688 Völckner, Franziska; Sattler, Henrik Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Verlag C.H.Beck oHG, 2005 Published in: Marketing ZFP, 27 (2005) JRM 1, Seite 5-5 Völckner, Franziska; Sattler, Henrik Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Verlag C.H.Beck oHG, 2005 Published in: Marketing ZFP, 27 (2005) JRM 1, Seite 5-13
Völckner, Franziska [Editor] Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung - [1. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Wiesbaden: Gabler, 2011
Sattler, Henrik [Author]; Völckner, Franziska [Author] Markenpolitik - [3., aktualisierte und erw. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Stuttgart: Kohlhammer, 2013 Published in: Kohlhammer Edition Marketing
Sattler, Henrik [Author]; Völckner, Franziska [Author] Markenpolitik - [2., vollst. überarb. und erw. Aufl.] Books View online Schließen Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Stuttgart: Kohlhammer, 2007 Published in: Kohlhammer Edition Marketing
Sattler, Henrik [Author] ; Völckner, Franziska [Other]; Riediger, Claudia [Other]; Ringle, Christian M. [Other] The Impact of Brand Extension Success Drivers on Brand Extension Price Premiums Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2015]
Hennig-Thurau, Thorsten [Author] ; Völckner, Franziska [Other]; Clement, Michel [Other]; Hofmann, Julian [Other] An Ingredient Branding Approach to Determine the Financial Value of Stars : The Case of Motion Pictures Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2013]
Rühle, Alexander [Author] ; Völckner, Franziska [Other]; Sattler, Henrik [Other]; Hatje, Claudia [Other] Attitude-Based Versus Choice-Behavior-Based Success of Brand Extensions Books View online Schließen > Access ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, [2012]
Fritze, Martin Paul [Author]; Völckner, Franziska [Author]; Melnyk, Valentyna [Author] Behavioral labeling : prompting consumer behavior through activity tags Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via SAGE journals (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Journal of marketing ; 88(2024), 4 vom: Juli, Seite 22-39
> Access ... to article via DOI (freely accessible) ... to article via SAGE journals (freely accessible)
Klostermann, Jan [Author]; Hinze, Tobias [Author]; Völckner, Franziska [Author]; Kupfer, Ann-Kristin [Author]; Schwerdtfeger, Rouven Wulf [Author] Avengers, assemble! : a network-based contingency analysis of spillover effects in multi-brand alliances Articles View online Schließen > Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. 2024 Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 52(2024), 2 vom: März, Seite 449-469
> Access ... to article via DOI (freely accessible) ... to article via Springer (PDF document ; freely accessible)
Paschmann, Jens Wilhelm [Author]; Völckner, Franziska [Author]; Bruno, Hernan [Author]; Heerde, Harald J. van [Author]; Klein, Kristina [Author] Driving Mobile App User Engagement through Gamification Books View online Schließen > Access ... to E-book via DOI (freely accessible) ... to E-book (freely accessible) Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. [S.l.]: SSRN, 2022 Published in: UNSW Business School Research Paper
Völckner, Franziska The dual role of price: decomposing consumers’ reactions to price Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2008 Published in: Journal of the Academy of Marketing Science, 36 (2008) 3, Seite 359-377
Völckner, Franziska Determinanten der Informationsfunktion des Preises: Eine empirische Analyse Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2006 Published in: Journal of Business Economics, 76 (2006) 5, Seite 473-497
Völckner, Franziska Methoden zur Messung individueller Zahlungsbereitschaften: Ein Überblick zum State of the Art Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2006 Published in: Journal für Betriebswirtschaft, 56 (2006) 1, Seite 33-60
Backhaus, Max Philipp [Author] ; Fischer, Marc [Other]; Völckner, Franziska [Other] Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity Books View online Schließen > Access ... to E-book via Resolving system ... to E-book via German National Library Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Köln: Universitäts- und Stadtbibliothek Köln, 2017
Völckner, Franziska; Sattler, Henrik Drivers of Brand Extension Success Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2006 Published in: Journal of Marketing, 70 (2006) 2, Seite 18-34
Völckner, Franziska; Sattler, Henrik Drivers of Brand Extension Success Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. SAGE Publications, 2006 Published in: Journal of Marketing, 70 (2006) 2, Seite 18-34
Völckner, Franziska; Hofmann, Julian The price-perceived quality relationship: A meta-analytic review and assessment of its determinants Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2007 Published in: Marketing Letters, 18 (2007) 3, Seite 181-196
Nitschke, Thomas; Völckner, Franziska Präferenzmessung bei unsicheren Produkteigenschaften: Risikoberücksichtigung bei Ergebnissen aus Conjoint-Analysen Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2006 Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 58 (2006) 6, Seite 743-770
Völckner, Franziska; Sattler, Henrik Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Springer Science and Business Media LLC, 2005 Published in: Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 57 (2005) 8, Seite 669-688
Völckner, Franziska; Sattler, Henrik Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Verlag C.H.Beck oHG, 2005 Published in: Marketing ZFP, 27 (2005) JRM 1, Seite 5-5
Völckner, Franziska; Sattler, Henrik Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses Articles View online Schließen > Access Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Verlag C.H.Beck oHG, 2005 Published in: Marketing ZFP, 27 (2005) JRM 1, Seite 5-13
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