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  1. Crombrugge, Michiel van [Author]; Breugelmans, Els [Author]; Breiner, Florian [Author]; Scheiner, Christian W. [Author]

    Assessing the multichannel impact of brand store entry by a digital-native grocery brand

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    2024

    Published in: Journal of marketing ; 88(2024), 3 vom: Mai, Seite 88-109

  2. Van Crombrugge, Michiel [Author]; Breugelmans, Els [Author]; Cleeren, Kathleen [Author]; Neslin, Scott [Author]

    The Impact of Manufacturer Online Direct Channel Entry on Incumbent Retailers' Marketing Mix and Sales

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    [S.l.]: SSRN, 2022