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  1. Blut, Markus [Author]; Wünderlich, Nancy V. [Author]; Brock, Christian [Author]

    Facilitating retail customers' use of AI-based virtual assistants : a meta-analysis

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    2024

    Published in: Journal of retailing ; 100(2024), 2 vom: Juni, Seite 293-315

  2. Ackermann, Sebastian [Other]; Wangenheim, Florian von [Other]; Wünderlich, Nancy V. [Other]

    Second Business - Geschäftsmodelle in virtuellen Spielewelten : Schlussbericht zum Forschungsprojekt ; Laufzeit: 01.10.2007 - 31.03.2009

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    München: Techn. Univ., Lehrstuhl f. Dienstleistungs- u. Technologiemarketing, 2009

  3. Wünderlich, Nancy V. [Author]; Blut, Markus [Author]; Brock, Christian [Author]

    Enhancing corporate brands through service robots : the impact of anthropomorphic design metaphors on corporate brand perceptions

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    2024

    Published in: The journal of product innovation management ; 41(2024), 5, Seite 1022-1046

  4. Blut, Markus [Author]; Wang, Cheng [Author]; Wünderlich, Nancy V. [Author]; Brock, Christian [Author]

    Understanding anthropomorphism in service provision : a meta-analysis of physical robots, chatbots, and other AI

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    2021

    Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 49(2021), 4 vom: Juli, Seite 632-658

  5. Robra-Bissantz, Susanne [Author]; Lattemann, Christoph [Author]; Laue, Ralf [Author]; Leonhard-Pfleger, Raphaela [Author]; Wagner, Luisa [Author]; Gerundt, Oliver [Author]; Schlimbach, Ricarda [Author]; Baumann, Sabine [Author]; Vorbohle, Christian [Author]; Gottschalk, Sebastian [Author]; Kundisch, Dennis [Author]; Engels, Gregor [Author]; Wünderlich, Nancy V. [Author]; Nissen, Volker [Author]; Lohrenz, Lisa [Author]; Michalke, Simon [Author]

    Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme = Methods for designing digital platforms, business models and service ecosystems

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    2022

    Published in: HMD ; 59(2022), 5 vom: Okt., Seite 1227-1257

  6. Robra-Bissantz, Susanne [Author]; Lattemann, Christoph [Author]; Laue, Ralf [Author]; Leonhard-Pfleger, Raphaela [Author]; Wagner, Luisa [Author]; Gerundt, Oliver [Author]; Schlimbach, Ricarda [Author]; Baumann, Sabine [Author]; Vorbohle, Christian [Author]; Gottschalk, Sebastian [Author]; Kundisch, Dennis [Author]; Engels, Gregor [Author]; Wünderlich, Nancy V. [Author]; Nissen, Volker [Author]; Lorenz, Lisa [Author]; Michalke, Simon [Author]

    Methoden zum Design digitaler Plattformen,Geschäftsmodelle und Service-Ökosysteme

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    2022

    Published in: HMD ; 59(2022), 4 vom: Aug., Seite 1227-1257

  7. Robra-Bissantz, Susanne [Author]; Lattemann, Christoph [Author]; Laue, Ralf [Author]; Leonhard-Pfleger, Raphaela [Author]; Wagner, Luisa [Author]; Gerundt, Oliver [Author]; Schlimbach, Ricarda [Author]; Baumann, Sabine [Author]; Vorbohle, Christian [Author]; Gottschalk, Sebastian [Author]; Kundisch, Dennis [Author]; Engels, Gregor [Author]; Wünderlich, Nancy V. [Author]; Nissen, Volker [Author]; Lohrenz, Lisa [Author]; Michalke, Simon [Author]

    Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme ; Methods for designing digital platforms, business models and service ecosystems

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    Digital Library Thüringen, 2022-08-09

  8. Wünderlich, Nancy V.; Wangenheim, Florian v.; Bitner, Mary Jo

    High Tech and High Touch : A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services : A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services

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    SAGE Publications, 2013

    Published in: Journal of Service Research, 16 (2013) 1, Seite 3-20