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  1. Zárraga Cano, Lucila [Author] ; Molina Morejón, Víctor Manuel [Other]; Sandoval, Enrique Corona [Other]

    ESTUDIO DE CASO : ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)

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    [S.l.]: SSRN, [2016]

  2. Zarraga Cano, Lucila [Author] ; Cázares Garrido, Ilia [Other]; Corona Sandoval, Enrique [Other]

    Intermediación Turística Como Elemento Estratégico En El Proceso De Decisión De Compra En Mercados Emergentes (Tourist Intermediation As a Strategic Element in the Consumer Disicion in Emerging Markets)

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    [S.l.]: SSRN, [2017]

  3. Zarraga Cano, Lucila [Author] ; Ceballos Povedano, Rosiluz [Other]; Castillo Galeana, Abelardo [Other]

    La Percepción Del Turista Sobre La Imagen De Isla Mujeres, Quintana Roo, Como Pueblo Mágico (Perception of Tourist on the Image of Isla Mujeres, Quintana Roo, as a Magic Town)

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    [S.l.]: SSRN, [2017]

  4. Zarraga Cano, Lucila [Author] ; Molina Morejón, Víctor Manuel [Other]; Ruíz Andrade, José Gabriel [Other]; Sandoval, Enrique Corona [Other]

    Propuesta De Un Modelo Para Mejorar La Competitividad En El Servicio De Los Guías De Turistas En La Ciudad De Cancún, Q. Roo (A Model Proposal to Improve Competitiveness of Tourist Guide Services in the City of Cancún, Q. Roo)

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    [S.l.]: SSRN, [2016]

  5. Zarraga Cano, Lucila [Author] ; Molina Morejón, Víctor Manuel [Other]; Sandoval, Enrique Corona [Other]

    La Satisfacción De Los Empleados De Las Operadoras Turísticas En La Ciudad De Cancún : Un Estudio Para Incrementar Su Competitividad (The Satisfaction of the Employees of the Tourist Operators in the City of Cancun: A Study to Increase Their Competitiveness)

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    [S.l.]: SSRN, [2016]

  6. Zárraga Cano, Lucila [Author] ; Solís González, Gabriela Aracelly [Other]; Aranda de Paz, Cinthya [Other]

    La Transducción Como Herramienta De Competitividad Y Análisis De La Calidad Del Servicio Ofrecidos Por Los Guías De Turistas Estadounidenses En Cancún, Q. Roo (Transduction as a Tool of Competitiveness and Analysis of the Quality of the Service Offered by the Tour Guides US in Cancun, Q. Roo)

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    [S.l.]: SSRN, [2014]

  7. Zárraga Cano, Lucila [Author]; Solís González, Gabriela Aracelly [Author]; Aranda de Paz, Cinthya [Author]

    La Transducción Como Herramienta De Competitividad Y Análisis De La Calidad Del Servicio Ofrecidos Por Los Guías De Turistas Estadounidenses En Cancún, Q. Roo (Transduction as a Tool of Competitiveness and Analysis of the Quality of the Service Offered by the Tour Guides in Cancun, Q. Roo)

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    [S.l.]: SSRN, 2016