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  1. Newman, Joseph W. [Author] ; Gurland, Arcadius Rudolf Lang [Other]

    Motivforschung und Absatzlenkung

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    (Frankfurt a.M.: ) Europäische Verl. Anst., 1960

  2. Kaufmann, Peter [Author]

    Der Schlüssel zum Verbraucher

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    Wien; Düsseldorf: Econ Verl., 1969

  3. Spiegel-Verlag Rudolf Augstein Hamburg

    Soll & Haben = Debit and credit = Doit et avoir

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    Hamburg: Spiegel-Verl. Rudolf Augstein, 1980-2004 / [1.]1980; 2.1985 - 6.2004; damit Ersch. eingest.

    Published in: Spiegel-Dokumentation

  4. Meffert, Heribert [Author]

    Marketingforschung und Käuferverhalten

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    Wiesbaden: Gabler, 1992-

    Published in: Meffert-Marketing-Edition

  5. Wabia, Carolin [Author] ; Pfau, Wolfgang [Degree supervisor]; Schenk-Mathes, Heike Yasmin [Degree supervisor] Springer Fachmedien Wiesbaden, Technische Universität Clausthal

    The cultural influence on mass customization

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    Wiesbaden; [Heidelberg]: Springer Gabler, [2020]

    Published in: Research