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  1. Uhr, Wolfgang [Editor]

    Marketing

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    Stuttgart: Schäffer-Poeschel, 1999

    Published in: BWL-Lernsoftware interaktiv

  2. Rust, Roland T. [Author]; Lemon, Katherine N. [Author]; Narayandas, Das [Author]

    Customer equity management

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    Upper Saddle River, N.J.: Pearson, Prentice Hall, 2005