Media type: Book; Conference Proceedings Title: Industrial marketing : a German-American perspective ; with 29 tables Contributor: Backhaus, Klaus [Editor]; Wilson, David T. [Other]; Albers, Sönke [Other]; Albers, Sönke [Other] Event: German American Conference on Industrial Marketing Published: Berlin; Heidelberg [u.a.]: Springer, 1986 Extent: VIII, 373 S.; graph. Darst; 8° Language: English ISBN: 0387161147; 3540161147; 0387161147 RVK notation: QP 600 : Allgemeines QP 680 : Internationales Marketing Keywords: Industriebetrieb > Marketing Deutschland > USA > Industriebetrieb > Marketing Marketing > Industriebetrieb USA > Marketing > Deutschland Investitionsgütermarketing Origination: Footnote: Literaturangaben
Departmental Library DrePunct – open access area Shelf-mark: QP 600 B126 Item ID: 30639528 Status: Loanable