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Heath, Robert L. [Author] ; Coombs, W. Timothy [Other]

Today's public relations - [Online-Ausg.]

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  • Media type: E-Book
  • Title: Today's public relations : an introduction
  • Contributor: Heath, Robert L. [Author]; Coombs, W. Timothy [Other]
  • Published: Thousand Oaks, Calif; London: SAGE, c2006
  • Issue: Online-Ausg.
  • Extent: Online Ressource (xix, 539 p.); ill
  • Language: English
  • ISBN: 9781452233055; 9781452233055; 9781412926355
  • RVK notation: AP 17420 : Öffentlichkeitsarbeit, Corporate Identity, Sponsoring
  • Keywords: Öffentlichkeitsarbeit
  • Origination:
  • Footnote: 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage
    Includes bibliographical references and index
  • Description: 'Today's Public Relations' works to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage