Media type: Book; Thesis Title: Performance implications and implementation of brand personality : a dyadic perspective on managers' intentions and consumers' perceptions Contributor: Malär, Lucia [Author] imprint: 2008 Extent: VIII, 173 S.; graph. Darst Language: English RVK notation: QP 624 : Produkt- und Sortimentsgestaltung Keywords: Markenimage > Markenpolitik > Verbraucherinteresse Origination: University thesis: Bern, Univ., Diss., 2008 Footnote: Kopie. - Ringbindung
Departmental Library DrePunct – open access area Shelf-mark: QP 624 M236 P4 Item ID: 32988877 Status: Loanable