• Media type: Book
  • Title: Competitive strategy for media firms : strategic and brand management in changing media markets
  • Contributor: Chan-Olmsted, Sylvia M. [Author]
  • Published: Mahwah, NJ [u.a.]: Erlbaum2006
  • Published as:  LEA's communication series
  • Extent: XIV, 242 S.; graph. Darst
  • Language: English
  • ISBN: 0805848126; 9780805848120
  • RVK notation: AP 17600 : Allgemeines
  • Footnote: Includes bibliographical references and index

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  • Status: Loanable