Media type: Book Title: Electronic word of mouth (eWOM) in the marketing context : a state of the art analysis and future directions Contributor: Ismagilova, Elvira [VerfasserIn]; Dwivedi, Yogesh K. [VerfasserIn]; Slade, Emma L. [VerfasserIn]; Williams, Michael D. [VerfasserIn] Corporation: Springer International Publishing Published: Cham: Springer, [2017] Published in: SpringerBriefs in Business Language: English ISBN: 9783319524580; 3319524585 DOI: 10.1007/978-3-319-52459-7 Identifier: Publisher, production or purchase order numbers: Sonstige Nummer: 86876132 Origination: RVK notation: QP 650 : Datenverarbeitung im Marketing Keywords: Virales Marketing ; Web 2.0-Technologien ; Marketingmanagement ; Business ; Internet marketing ; Management information systems ; Business and Management Footnote: Literaturverzeichnis: Seiten 115-136
Departmental Library DrePunct – open access area Shelf-mark: QP 650 I83 Item ID: 34395304 Status: Loanable