Media type: E-Article Title: Como ser mulher na publicidade : femvertising e as "novas" representações do feminino Parallel title: How to be a woman in advertising : femvertising and "new" representations of femininity Contributor: Bayone, Andrea Melo [Author]; Burrowes, Patricia Cecilia [Author] Published: 2019 Published in: Consumer behavior review ; 3(2019), 3, edição especial, Seite 24-37 Language: English Keywords: Advertising ; Feminism ; Feminist marketing ; Femvertising ; Aufsatz in Zeitschrift Origination: Footnote: Zusammenfassung in englischer Sprache Access State: Open Access