Media type: E-Article Title: Marketing response and temporal aggregation Contributor: Franses, Philip Hans [Author] Published: 2021 Published in: Journal of marketing analytics ; 9(2021), 2 vom: Juni, Seite 111-117 Language: English DOI: 10.1057/s41270-020-00102-7 Identifier: Keywords: Advertising response ; Current effect ; Carryover effect ; Total effect ; Temporal aggregation ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access