Media type: E-Article Title: O valor simbólico da marca iphone para a base da pirâmide Parallel title: The symbolic value of the iPhone brand for the base of the pyramid Contributor: Campos, Alyce Cardoso [Author]; Rezende, Daniel Carvalho de [Author] Published: 2021 Published in: Consumer behavior review ; 5(2021), 2 vom: Mai/Aug., Seite 182-195 Language: Portuguese DOI: 10.51359/2526-7884.2021.248835 Identifier: Keywords: Apple ; Brand symbolism ; Low income ; Consumption ; Aufsatz in Zeitschrift Origination: Footnote: Zusammenfassung in englischer Sprache Access State: Open Access