Media type: E-Article Title: Marketing Verde : Comparando o consumo de produtos ecológicos nas gerações X e Y Parallel title: Green marketing : comparing the consumption of ecological products of generations X and Y Contributor: Magalhães, Carla [Author]; Paço, Arminda [Author]; Alonso, Hugo [Author]; Oliveira, Marta [Author] Published: 2021 Published in: Consumer behavior review ; 5(2021), 3 vom: Sept./Dez., Seite 339-355 Language: Portuguese DOI: 10.51359/2526-7884.2021.250619 Identifier: Keywords: Marketing verde ; Produtos ecológicos ; Estímulos de marketing ; Geração X ; Geração Y ; Aufsatz in Zeitschrift Origination: Footnote: Zusammenfassung in englischer Sprache Access State: Open Access