• Media type: E-Book; Video
  • Title: Customer behavior : Calculate basic customer metrics
  • Contributor: Gold, Carl [Präsentator]
  • Corporation: Manning (Firm),
  • Published: [Place of publication not identified]: Manning Publications, [2022]
  • Issue: [First edition].
  • Other titles:
  • Published in: Fighting churn
  • Extent: 1 online resource (1 video file (1 hr., 10 min.)); sound, color
  • Language: English
  • Keywords: Quantitative research Marketing ; Customer relations Management Data processing ; Instructional films ; Nonfiction films ; Internet videos ; Films de formation ; Films autres que de fiction ; Vidéos sur Internet ; Webcast
  • Description: In the second video of the series, Carl Gold demonstrates module number 2: Calculate Basic Customer Metrics. The objective of this milestone is: - Calculate a set of basic customer metrics, saving them in the database. - Run analytics to understand the metrics and check for any anomalies or bad data.
  • Footnote: Online resource; title from title details screen (O'Reilly, viewed March 30, 2022)