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Gold, Carl [Presenter] ; Manning (Firm)

Customer Behavior : Create a customer dataset - [First edition.]

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  • Media type: E-Book; Video
  • Title: Customer Behavior : Create a customer dataset / Carl Gold
  • Contributor: Gold, Carl [Präsentator]
  • Corporation: Manning (Firm),
  • imprint: [Place of publication not identified]: Manning Publications, [ 2022]
  • Published in: Fighting churn
  • Issue: [First edition].
  • Extent: 1 online resource (1 video file (48 min.)); sound, color
  • Language: English
  • Keywords: Quantitative research Marketing ; Customer relations Management Data processing ; Instructional films ; Nonfiction films ; Internet videos ; Films de formation ; Films autres que de fiction ; Vidéos sur Internet ; Webcast
  • Origination:
  • Footnote: Online resource; title from title details screen (O'Reilly, viewed March 30, 2022)
  • Description: In this video, Carl Gold explains module number 3: Create a customer dataset. The objective of this milestone is: - Create a snapshot of all of the current customers and their metrics and save it in a file. We call this the current customer dataset. The dataset is a table containing one customer per row and one metric per column. Datasets are explained in Chapter 4 of Fighting Churn with Data. - Create a quality assurance summary of the current customer dataset and review the results.