Published in:Johns Hopkins Carey Business School Research Paper ; No. 21-07
Extent:
1 Online-Ressource (20 p)
Language:
English
DOI:
10.2139/ssrn.3865791
Identifier:
Origination:
Footnote:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 12, 2021 erstellt
Description:
As information technology improves rapidly and becomes more accessible, it becomes much easier for consumers to gather product in-formation and spend more time thinking about how to get the most out of their budget constraints. This means that consumers are getting “smarter” and more forward-looking, as well as acting more strategically. Recent academic research has substantially improved our understanding of how forward-looking consumers make decisions. In this chapter, I will discuss some of the research in this area and the challenges a manager faces when customers are forward-looking and strategic