Media type: E-Article Title: Avoiding digital marketing analytics myopia : revisiting the customer decision journey as a strategic marketing framework Contributor: Vollrath, Matthew D. [Author]; Villegas, Salvador G. [Author] Published: 2022 Published in: Journal of marketing analytics ; 10(2022), 2 vom: Juni, Seite 106-113 Language: English DOI: 10.1057/s41270-020-00098-0 Identifier: Keywords: Consumer decision journey ; Digital marketing analytics ; Integrated marketing communications ; Marketing myopia ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access