Ribamar Siqueira, Jose Jr
[Author];
Horst, Enrique ter
[Author];
Molina, German
[Author];
Gunn, Laura H.
[Author];
Reinoso-Carvalho, Felipe
[Author];
Sezen, Burcu
[Author];
Peña-García, Nathalie
[Author]
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Media type:
E-Article
Title:
Branding in the eye of the storm
:
the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country