Media type: E-Article Title: Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience Contributor: Ribamar Siqueira, Jose Jr. [Author]; Bendixen, Michael [Author]; Reinoso-Carvalho, Felipe [Author]; Campo, Raffaele [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 2 vom: Juni, Seite 186-201 Language: English DOI: 10.1057/s41270-023-00208-8 Identifier: Keywords: Airline industry ; Brand trust ; Customer experience ; Other customers ; Service quality ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access