Media type: E-Article Title: Developing a conversion rate optimization framework for digital retailers : case study Contributor: Zimmermann, Robert [Author]; Auinger, Andreas [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 2 vom: Juni, Seite 233-243 Language: English DOI: 10.1057/s41270-022-00161-y Identifier: Keywords: Case study ; Conversion rate optimization ; Digital retail ; Framework ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access