Media type: E-Article Title: A novel approach to predicting customer lifetime value in B2B SaaS companies Contributor: Curiskis, Stephan [Author]; Dong, Xiaojing [Author]; Jiang, Fan [Author]; Scarr, Mark [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 587-601 Language: English DOI: 10.1057/s41270-023-00234-6 Identifier: Keywords: B2B ; Customer lifetime value ; Ensembling ; Hierarchical ; SaaS ; Supervised learning ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access