Media type: E-Article Title: How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation Contributor: Salminen, Joni [Author]; Mustak, Mekhail [Author]; Sufyan, Muhammad [Author]; Jansen, Bernard J. [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 677-692 Language: English DOI: 10.1057/s41270-023-00235-5 Identifier: Keywords: AI ; Algorithms ; Customer segmentation ; Machine learning ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access