Media type: E-Article Title: How to reduce termination on freemium platforms-literature review and empirical analysis Contributor: Brüggemann, Philipp [Author]; Lehmann-Zschunke, Nina [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 707-721 Language: English DOI: 10.1057/s41270-023-00212-y Identifier: Keywords: Freemium ; Online marketing ; Online platform ; Premium ; Retention ; Termination ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access