Media type: E-Article Title: Increasing the robustness of uplift modeling using additional splits and diversified leaf select Contributor: Oechsle, Frank [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 738-746 Language: English DOI: 10.1057/s41270-022-00186-3 Identifier: Keywords: Additional splits ; Churn ; Decision trees ; Local errors ; Prevention ; Uplift modeling ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access