Media type: E-Article Title: Improving customer segmentation via classification of key accounts as outliers Contributor: Spoor, Jan Michael [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 747-760 Language: English DOI: 10.1057/s41270-022-00185-4 Identifier: Keywords: Anomaly detection ; Clustering algorithms ; Customer segmentation ; Marketing management ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access