Media type: E-Article Title: Accommodating heterogeneity in brand loyalty estimation : application to the U.S. beer retail market Contributor: Irani-Kermani, Roozbeh [Author]; Jaenicke, Edward C. [Author]; Mirshani, Ardalan [Author] Published: 2023 Published in: Journal of marketing analytics ; 11(2023), 4 vom: Dez., Seite 820-835 Language: English DOI: 10.1057/s41270-022-00187-2 Identifier: Keywords: Consumer choice models ; Heterogeneity ; Homescan data ; Price imputation ; State-dependent variables ; Aufsatz in Zeitschrift Origination: Footnote: Access State: Open Access