Media type: Book; Thesis Title: Multimediale Marketing-Dokumentation : Einsatzmöglichkeiten digitaler Dokumentationssysteme im Marketing Contributor: Rehme, Matthias [Author] Published: Wiesbaden: Gabler, 1997 Published in: INFOdoc ; Edition Dokumentenmanagement Extent: XX, 222 S; graph. Darst Language: German ISBN: 3409129138 RVK notation: QP 650 : Datenverarbeitung im Marketing QP 637 : Public Relations Keywords: Marketing > Dokumentenverwaltungssystem > Multimedia Origination: University thesis: Zugl.: Göttingen, Univ., Diss., 1996 Footnote: Literaturverz. S. 203 - 219
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