Media type: Electronic Journal Title: Journal of database marketing & customer strategy management Published: London: Henry Stewart Publications, 2004-2012 Publication information: 11.2004 - 19.2012 Language: English ISSN: 1741-2447 Keywords: Marketing ; IT-gestütztes Marketing ; Zeitschrift Origination: Footnote: In SLUB collection: Business Source Complete: 2003-09-01 - 2011-06-01: 2003 - 2011 In further SLUB collection: