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Media type:
Book
Title:
Media rules!
:
Mastering today's technology to connect with and keep your audience
Contains:
The media matters -- The language of media -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audience -- Be second to your competitors -- Be fresh -- Be geographic -- Be a public failure -- Be passionately confident -- Being a steward -- Post script: the media blur