• Media type: Book
  • Title: Media rules! : Mastering today's technology to connect with and keep your audience
  • Contains: The media matters -- The language of media -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audience -- Be second to your competitors -- Be fresh -- Be geographic -- Be a public failure -- Be passionately confident -- Being a steward -- Post script: the media blur
  • Contributor: Reich, Brian [Author]; Solomon, Dan [Author]
  • imprint: Hoboken, NJ: Wiley, 2008
  • Extent: XXII, 230 S
  • Language: English
  • ISBN: 9780470108888; 0470108886
  • RVK notation: QP 342 : Soziologische und psychologische Aspekte
    AP 18000 : Allgemeines
  • Keywords: Massenmedien > Globalisierung
  • Origination:
  • Footnote: Includes bibliographical references and index

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  • Status: Loanable