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Description:
This research study is based on primary data collection from sunflower growers to assess the socioeconomic factors that are affecting the adoption of sunflower varieties in Sindh. Data samples have been selected from two districts; Badin and Thatta, as these districts are considered main sunflower growing areas in Sindh. The results reveal that Sunflower growers are using Hybrid varieties i.e. 43 percent planted Hysun-33, 29 percent Hysun- 38 and 28 percent Hysun-37 varieties. The finding of research using multinomial logistic regression suggests that farm size and level of education significantly affected the adoption of sunflower varieties. These factors are statistically significant at p<0.05. The other variables such as tenancy status and source of income are not statistically significant in the adoption of sunflower varieties in Sindh.