Media type: E-Article Title: Effects of Valenced Media Frames of Cancer Diagnoses and Therapies: Quantifying the Transformation and Establishing of Evaluative Schemas Contributor: Guenther, Lars; Froehlich, Klara; Milde, Jutta; Heidecke, Gitte; Ruhrmann, Georg imprint: Informa UK Limited, 2015 Published in: Health Communication Language: English DOI: 10.1080/10410236.2014.917839 ISSN: 1532-7027; 1041-0236 Keywords: Communication ; Health (social science) Origination: Footnote: