• Media type: E-Article
  • Title: Be Yourself: The Relative Importance of Personal and Social Norms for Adolescents’ Self-Presentation on Instagram
  • Contributor: Zillich, Arne Freya; Riesmeyer, Claudia
  • Published: SAGE Publications, 2021
  • Published in: Social Media + Society
  • Extent: 205630512110338
  • Language: English
  • DOI: 10.1177/20563051211033810
  • ISSN: 2056-3051
  • Keywords: Computer Science Applications ; Communication ; Cultural Studies
  • Abstract: <jats:p> This article examines the relative importance of personal, descriptive, and injunctive norms for adolescents’ self-presentation on Instagram and analyzes the role of proximal and distal reference groups in norm negotiation. Based on 27 semi-structured interviews with German Instagram users between 14 and 19 years old, we identified four types of adolescents’ self-presentation that differ in terms of norms and referent others: authentic, self-confident, self-staged, and audience-oriented self-presentation. In addition, our study demonstrates that adolescents engage in reflective norm breaches when coping with conflicting self-presentation norms. These results highlight the crucial role of both adolescents themselves and their proximal and distal reference groups for norm negotiation. </jats:p>
  • Description: <jats:p> This article examines the relative importance of personal, descriptive, and injunctive norms for adolescents’ self-presentation on Instagram and analyzes the role of proximal and distal reference groups in norm negotiation. Based on 27 semi-structured interviews with German Instagram users between 14 and 19 years old, we identified four types of adolescents’ self-presentation that differ in terms of norms and referent others: authentic, self-confident, self-staged, and audience-oriented self-presentation. In addition, our study demonstrates that adolescents engage in reflective norm breaches when coping with conflicting self-presentation norms. These results highlight the crucial role of both adolescents themselves and their proximal and distal reference groups for norm negotiation. </jats:p>
  • Footnote:
  • Access State: Open Access