• Media type: E-Article
  • Title: Six Myths About Strategy Making : And What To Do About Them
  • Contributor: Johnson, Gerry; Scholes, Kevan
  • imprint: Emerald, 1984
  • Published in: Management Research News
  • Language: English
  • DOI: 10.1108/eb027851
  • ISSN: 0140-9174
  • Keywords: General Business, Management and Accounting
  • Origination:
  • Footnote:
  • Description: <jats:p>Whereas analytic tools and techniques have an important part to play in the development of strategies within companies, they are not what strategy is about. If managers are to understand and contribute to the successful long‐term development of their companies they must be prepared to forget or at least substantially refine some of the myths about the nature of strategic development. The six myths examined are that: strategy is the province of top managers; strategic management is all about planning systems; strategic decisions are about finding the “right” answers; strategic management means response to environmental change; strategic changes are big events; strategy formulation follows from clear and precise corporate objectives.</jats:p>