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<jats:title>Abstract</jats:title><jats:p>This article examines how the changing political debate in West Midlands’ constituencies influenced Powell's thinking, and how the area reacted to his ‘Rivers of Blood’ speech. It looks at local perceptions of Commonwealth immigration in the West Midlands. It contrasts largely tolerant Wolverhampton with attitudes in nearby Smethwick; here a small number of race propagandists shaped local feeling through the columns of the <jats:italic>Smethwick Telephone</jats:italic>. The article considers their campaign, and the notorious victory of the hardliner Peter Griffiths in the 1964 general election. Powell and allies learnt there was electoral mileage in the ‘race card’, then campaigning on the issue. The article details the strength of subsequent local support after his Midlands Hotel speech, a loyalty only fortified in response to the execration of a horrified metropolitan elite and lasting until his defection from the Conservative party in 1974.</jats:p>