Media type: E-Article Title: Content Development for the Third Screen: The Business and Strategy of Mobile Content and Applications in the United States Contributor: Chan-Olmsted, Sylvia M. Published: Informa UK Limited, 2006 Published in: International Journal on Media Management Extent: 51-59 Language: English DOI: 10.1207/s14241250ijmm0802_1 ISSN: 1424-1277; 1424-1250 Keywords: Strategy and Management ; Communication Footnote: