Media type: E-Article Title: Branding and Internet Marketing in the Age of Digital Media Contributor: Chan-Olmsted, Sylvia M. imprint: Informa UK Limited, 2002 Published in: Journal of Broadcasting & Electronic Media Language: English DOI: 10.1207/s15506878jobem4604_9 ISSN: 0883-8151; 1550-6878 Keywords: Communication Origination: Footnote: