Media type: E-Article Title: Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership Contributor: Ha, Louisa; Chan-Olmsted, Sylvia M. imprint: Informa UK Limited, 2004 Published in: Journal of Broadcasting & Electronic Media Language: English DOI: 10.1207/s15506878jobem4804_6 ISSN: 0883-8151; 1550-6878 Keywords: Communication Origination: Footnote: