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Veröffentlichungsversion
begutachtet (peer reviewed)
In: ESSACHESS - Journal for Communication Studies ; 11 (2018) 1 ; 29-48
Description:
This study describes the production and evaluation of an online video explaining health insurance functioning to university students in France. The video was produced by a multidisciplinary team following a design thinking approach. A qualitative evaluation was performed using semi-structured interviews with 30 students. Results showed that, after watching the video, students had remarkably improved their knowledge and obtained clear information on health insurance functioning. This study underscores the importance of using innovative digital communication tools to efficaciously promote health insurance literacy.