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  12. Lucco, Andreas [Author]; Rüeger, Brian [Author]; Fuchs, Rainer [Author]; Ergenzinger, Rudolf [Author]; Thommen, Jean-Paul [Author] ; Klaas, Michael [Contributor]; Hannich, Frank M. [Contributor]; Müller, Steffen [Contributor]; Vogt, Helen [Contributor] Versus Verlag

    Marketing : Konzepte, Instrumente, Aufgaben - [5., überarbeitete und aktualisierte Auflage]

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    Zürich: Versus, [2017]

  13. Kotler, Philip [Author]; Armstrong, Gary [Author] ; Opresnik, Marc Oliver [Contributor]

    Principles of marketing - [17e, global edition]

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    Harlow, England; London; New York; Boston; San Francisco; Toronto; Sydney; Dubai; Singapore; Hong Kong; Tokyo; Seoul; Taipei; New Delhi; Cape Town; Sao Paulo; Mexico City; Madrid; Amsterdam; Munich; Paris; Milan: Pearson, [2018]

  19. Blank, Andreas [Author]; Rösener, Maria [Author]

    Marketing - [4. Aufl.]

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    Troisdorf: Bildungsverlag EINS, 2006

    Published in: Fachschule für Wirtschaft