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  1. Burmann, Christoph [Author]; Riley, Nicola-Maria [Author]; Halaszovich, Tilo F. [Author]; Schade, Michael [Author]; Klein, Kristina [Author]; Piehler, Rico [Author]

    Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling - [Second edition]

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    Wiesbaden: Springer Fachmedien Wiesbaden, 2023. ; Wiesbaden: Imprint: Springer Gabler, 2023.

  2. Burmann, Christoph [Author]; Halaszovich, Tilo F. [Author]; Schade, Michael [Author]; Klein, Kristina [Author]; Piehler, Rico [Author]

    Identitätsbasierte Markenführung : Grundlagen - Strategie - Umsetzung - Controlling - [4., vollständig überarbeitete Auflage]

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    Wiesbaden: Springer Gabler, [2021]

    Published in: Springer eBook Collection

  3. Piehler, Rico; Schade, Michael; Kleine-Kalmer, Barbara; Burmann, Christoph

    Consumers’ online brand-related activities (COBRAs) on SNS brand pages : An investigation of consuming, contributing and creating behaviours of SNS brand page followers : An investigation of consuming, contributing and creating behaviours of SNS brand page followers

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    Emerald, 2019

    Published in: European Journal of Marketing, 53 (2019) 9, Seite 1833-1853