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  1. Ezell, Hazel F.; Boughton, Patricia; Hughes, Martha Ellen; Wigder, H. Neil; Rinzler, Carol Ann; Block, Zenas; Bingham, Joan; Riccio, Delores; Ross, James R.; Leventhal, Lance A.; Stafford, Irving; Willis, Jerry; Miller, Merl

    Consumer Shopping Guides: Their Implications for Marketers

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    SAGE Publications, 1986

    Published in: Journal of Marketing, 50 (1986) 1, Seite 122