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Hub, Annette [Adapter] ; Zukunftsinitiative Rheinland-Pfalz

Dienstleistungsmanagement in kleinen und mittleren Unternehmen : neun Fachartikel und 18 ausführliche Praxisbeispiele erfolgreicher Unternehmen; Marketing-Mix, Kostensteuerung, Qualitätsmanagement, Organisation

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Idar-Oberstein: Dr., Literaturverl. und Digitale Medien Gebhardt & Hilden, 1999

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