> Detailanzeige

University of Warsaw Faculty of Management

Journal of marketing and consumer behaviour in emerging markets

Literatur-
verwaltung

Direktlink

Zur
Merkliste

Lösche von
Merkliste

Per Email teilen

Auf Twitter teilen

Auf Facebook teilen

Per Whatsapp teilen

Als RIS exportieren Als BibTeX exportieren Als EndNote exportieren

Schließen

Merkliste

Medientyp: Elektronische Zeitschrift
Titel: Journal of marketing and consumer behaviour in emerging markets
Körperschaft: University of Warsaw, Faculty of Management
Erschienen: Warszawa: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, 2015-
Weitere Titel: Abweichender Titel: JMCBEM
Erscheinungsverlauf: Volume 1, number 1 (2015)-
Sprache: Englisch
ISSN: 2449-6634
Identifikator:

Schlagwörter: Marketing ; Konsumentenverhalten ; Zeitschrift
Entstehung:
Anmerkungen:
Zugangsstatus: Freier Zugang
Rechte-/Nutzungshinweise: Namensnennung - Nicht-kommerziell - Keine Bearbeitung (CC BY-NC-ND)

> Ausgaben

Kempen, Elizabeth [VerfasserIn]; Christie, Lorna [VerfasserIn]
(2022), 1/14, Seite 4-21: Designing to attract in an emerging market applying behavioural reasoning theory to South African consumer reactions to an ultra-high temperature milk line extension product Elizabeth Kempen, Lorna Christie
2022

Piątkowska, Beata [VerfasserIn]
(2022), 1/14, Seite 40-51: Value co-creation in public social media at different stages of the new product development process a case study of a Polish clothes manufacturer Beata Piątkowska
2022

Gürce, Merve Yanar [VerfasserIn]; Tosun, Petek [VerfasserIn]; Pektaş, Güzide Öncü Eroğlu [VerfasserIn]
(2022), 1/14, Seite 22-39: Brand love and brand forgiveness an empirical study in Turkey Merve Yanar Gürce, Petek Tosun, Güzide Öncü Eroğlu Pektaş
2022

Rutkowski, Ireneusz P. [VerfasserIn]
(2022), 1/14, Seite 52-61: Success and failure rates of new food and non-food products introduced on the market Ireneusz P. Rutkowski
2022

Kołaszewska, Izabela [VerfasserIn]; Kacprzak, Agnieszka [VerfasserIn]
(2022), 2/15, Seite 4-23: The attitude of children and parents towards children influencers Izabela Kołaszewska, Agnieszka Kacprzak
2022

Pawlak, Joanna [VerfasserIn]; Wróblewska, Wioletta [VerfasserIn]
(2022), 2/15, Seite 24-36: Consumer behavior on the organic fruit and vegetable market the evidence from Poland Joanna Pawlak, Wioletta Wróblewska
2022

Ścibor-Rylski, Michał [VerfasserIn]
(2021), 2/13, Seite 56-64: The effectiveness of gamification in the online and offline qualitative marketing research Michał Ścibor-Rylski
2021

Eksteen, Charlene [VerfasserIn]; Humbani, Michael [VerfasserIn]
(2021), 2/13, Seite 4-21: Understanding proximity mobile payments adoption in South Africa a perceived risk perspective Charlene Eksteen, Michael Humbani
2021

Gaura, Kudzaishe Charlotte [VerfasserIn]; Manyanga, Wilbert [VerfasserIn]; Chikazhe, Lovemore [VerfasserIn]
(2021), 2/13, Seite 22-36: The effect of corporate social responsibility on brand awareness evidence from the insurance sector in Zimbabwe Kudzaishe Charlotte Gaura, Wilbert Manyanga, Lovemore Chikazhe
2021

Njonjo, Anne [VerfasserIn]; Njeru, Winnie [VerfasserIn]; Kibera, Francis N. [VerfasserIn]; Owino, Joseph [VerfasserIn]
(2021), 2/13, Seite 37-56: Marketing strategies and export performance of fresh produce firms in Kenya Anne Njonjo, Winnie Njeru, Francis Kibera, Joseph Owino
2021

Macias, Klaudia [VerfasserIn]
(2021), 1/12, Seite 55-69: Femvertising and its perception by Polish female consumers Klaudia Macias
2021

Islam, Md. Afsarul [VerfasserIn]; Anjum, Nishath [VerfasserIn]; Ahmed, Md. Imran [VerfasserIn]
(2021), 1/12, Seite 4-18: Predicting consumers' intention to shop online in an emerging market a COVID-19 perspective Md. Afsarul Islam, Nishath Anjum, Md. Imran Ahmed
2021

Nur Farihah Bt. Isamudin [VerfasserIn]; Muhammad Tahir Jan [VerfasserIn]
(2021), 1/12, Seite 19-36: The impact of advertising appeals on purchase intention for women's fashion products in Malaysia Nur Farihah Bt. Isamudin, Muhammad Tahir Jan
2021

Öztürk, Bilge Nur [VerfasserIn]
(2021), 1/12, Seite 37-54: The environmentalist movement in the world and environmental studies in the marketing literature Bilge Nur Öztürk
2021

Ścibor-Rylski, Michał [VerfasserIn]
(2020), 1, Seite 60-67: Gamifying questions by adding context in the creative development marketing research Michał Ścibor-Rylski
2020

Gajda, Dawid [VerfasserIn]
(2020), 2, Seite 4-15: Polish young consumers' attitudes towards mobile phone brands Dawid Gajda
2020

Muhammad Tahir Jan [VerfasserIn]; Ahmed Mohamed Hamed Aly Abouzaid [VerfasserIn]; Nadeem [VerfasserIn]; Hossain, Tashpia [VerfasserIn]
(2020), 2, Seite 16-32: Is your purchase intention influenced by irrational factors? an investigation of fashion industry Muhammad Tahir Jan, Ahmed Mohamed Hamed Aly Abouzaid, Nadeem, Tashpia Hossain
2020

Sikalidis, Angelos K. [VerfasserIn]; Kristo, Aleksandra S. [VerfasserIn]; Kelleher, Anita H. [VerfasserIn]; Maykish, Adeline [VerfasserIn]
(2020), 2, Seite 33-54: Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in California Angelos K. Sikalidis, Aleksandra S. Kristo, Anita H. Kelleher, Adeline Maykish
2020

Nabivi, Elnur [VerfasserIn]
(2020), 2, Seite 55-67: Implementation of green marketing concept through social media activities a systematic literature review Elnur Nabivi
2020

Zaremba, Arkadiusz [VerfasserIn]
(2020), 1, Seite 4-23: Conversion attribution what is missed by the advertising industry? : the OPEC model and its consequences for media mix modeling Arkadiusz Zaremba
2020

Muradyan, Andranik [VerfasserIn]
(2020), 1, Seite 24-48: Procedure for assessing the investment attractiveness of foreign markets comparative analysis of former USSR countries MM. Andranik Muradyan
2020

Jeganathan, Kishokanth [VerfasserIn]; Szymkowiak, Andrzej [VerfasserIn]
(2020), 1, Seite 49-59: Social media content headlines and their impact on attracting attention Kishokanth Jeganathan, Andrzej Szymkowiak
2020

Kirana, Lorenza [VerfasserIn]; Windasari, Nila A. [VerfasserIn]
(2019), 1, Seite 30-41: Motivation and value of low-cost green car (LCGC) purchase intention across generations Lorenza Kirana and Nila A. Windasari
2019

Muljono, Wiryanta [VerfasserIn]; Setiyawati, Sri [VerfasserIn]
(2019), 1, Seite 42-57: Exploring the effects of service quality, shipping cost, brand and attitude on consumer’s intentionto choose express courier services in e-commerce Wiryanta Muljono, Sri Setiyawati
2019

Młodkowska, Bianka [VerfasserIn]
(2019), 1, Seite 4-13: Influencers on Instagram and YouTube and their impact on consumer behaviour Bianka Młodkowska
2019

Bălău, Mădălina [VerfasserIn]
(2019), 1, Seite 14-29: Symbolic and affective motives, constraints and self-efficacy among Romanian car buyers Madalina Balau
2019

Mwencha, Peter [VerfasserIn]; Muathe, Stephen [VerfasserIn]
(2018), 1, Seite 4-27: Customers' perceptions as an antecedent of satisfaction with online retailing services Peter Misiani Mwencha, Stephen Makau Muathe
2018

Amina, Borsali Awicha [VerfasserIn]; Abderrezak, Benhabib [VerfasserIn]
(2018), 1, Seite 28-47: Nostalgia and culture the relationship between indicators of acculturation and nostalgia Borsali Awicha Amina, Pr Benhabib Abderrezak
2018

Radhakrishnan, Grace Shalini A/P [VerfasserIn]; Abdul Basit [VerfasserIn]; Hassan, Zubair [VerfasserIn]
(2018), 1, Seite 48-65: The impact of social media usage on employee and organization performance a study on social media tools used by an IT multinational in Malaysia Grace Shalini A/P Radhakrishnan, Abdul Basit, Zubair Hassan
2018

Haile, Versavel Tecleab [VerfasserIn]
(2018), 2, Seite 21-32: Gender as a factor in the physician and patient interaction from service quality perspective Versavel Tecleab Haile
2018

Anastasiei, Bogdan [VerfasserIn]; Chiosa, Ana Raluca [VerfasserIn]
(2018), 2, Seite 33-45: Antecedents of word-of-mouth communication and purchase intention on Facebook Bogdan Anastasiei, Ana Raluca Chiosa
2018

Milanova, Nora [VerfasserIn]; Saprikis, Vaggelis [VerfasserIn]
(2018), 1, Seite 66-83: An empirical investigation of adopters' perceptions toward m-commerce the case of Bulgarian University students Nora Milanova, Vaggelis Saprikis
2018

Muradyan, Andranik [VerfasserIn]
(2018), 2, Seite 4-20: Assessment of the attractiveness of foreign markets case study : comparison of Armenia and Poland Andranik Muradyan
2018

Kristav, Per [VerfasserIn]; Bäckström, Izabelle [VerfasserIn]; Nordin, Axel [VerfasserIn]; Warell, Anders [VerfasserIn]; Diegel, Olaf [VerfasserIn]
(2018), 2, Seite 46-65: A multi-dimensional framework for the development of authentic consumer products Per Kristav, Izabelle Bäckström, Axel Nordin, Anders Warell, Olaf Diegel
2018

Lewicka, Hanna [VerfasserIn]
(2017), 2, Seite 37-53: Viral marketing the case of Turkey Hanna Lewicka, MSc
2017

Gkiolnta, Eftychia [VerfasserIn]; Saprikis, Vaggelis [VerfasserIn]; Vlachopoulou, Maro [VerfasserIn]
(2017), 2, Seite 77-96: The mobile shopping engagement surveys' review and empirical study Eftychia Gkiolnta, Vaggelis Saprikis, Maro Vlachopoulou
2017

Kitapci, Olgun [VerfasserIn]; Tosun, Ömür [VerfasserIn]; Tuna, Murat Fatih [VerfasserIn]; Turk, Tarik [VerfasserIn]
(2017), 1, Seite 4-14: The use of artificial neural networks (ANN) in forecasting housing prices in Ankara, Turkey Olgun Kitapci, Ömür Tosun, Murat Fatih Tuna, Tarik Turk
2017

Ahmad, Norlia [VerfasserIn]
(2017), 1, Seite 15-28: Quality attribute and customer satisfaction using Kano's model to prioritize what matters most to customers Norlia Ahmad
2017

Matuszewska, Anita [VerfasserIn]
(2017), 1, Seite 63-71: The influence of adult children from "generation Y" on the shopping decisions of their parents Anita Matuszewska
2017

Tektas, Oznur Ozkan [VerfasserIn]; Eryigit, Canan [VerfasserIn]; Ekmekci, Ozge Tayfur [VerfasserIn]
(2017), 2, Seite 4-24: Does thinking style affect the impacts of satisfaction and reputation on repurchase intention? a cross-national comparison Assoc. Prof. Dr. Oznur Ozkan Tektas, Assoc. Prof. Dr. Canan Eryigit, Assist. Prof. Dr. Ozge Tayfur Ekmekci
2017

Yakin, Volkan [VerfasserIn]; Kacar, Ayşe İdil [VerfasserIn]; Ay, Canan [VerfasserIn]
(2017), 2, Seite 25-36: Sharing economy why the Turkish consumers use Airbnb? Volkan Yakin, Ayşe İdil Kacar, Canan Ay
2017

Wojciechowska, Paulina [VerfasserIn]
(2017), 2, Seite 54-76: Influence of personality on buying behaviour a cross-cultural study comparing Poland and the UK Paulina Wojciechowska
2017

Hassan, Zubair [VerfasserIn]
(2017), 1, Seite 29-44: Impact of social, epistemic and conditional values on customer satisfaction and loyalty in automobile industry a structural equation modelling Zubair Hassan
2017

Alakwe, Kizito Ogedi [VerfasserIn]; Okpara, Ngozi [VerfasserIn]
(2017), 1, Seite 45-62: Influence of retail atmospherics as nonverbal communication on purchase behaviour in the Nigerian retail environment Kizito Ogedi Alakwe, Ngozi Okpara PhD
2017

Rahman, Khandoker Mahmudur [VerfasserIn]; Nor Azila Mohd Noor [VerfasserIn]
(2016), 1, Seite 42-50: Evaluating gaps in consumer behavior research on organic foods a critical literature review under Bangladesh context Khandoker Mahmudur Rahman, Dr. Nor Azila Mohd Noor
2016

Guzel, Ozlem [VerfasserIn]; Dortyol, Taylan [VerfasserIn]
(2016), 2, Seite 28-39: Exploring the multi sensory based memorable tourism experiences a study of Adam & Eve Hotel in Turkey Ozlem Guzel, Taylan Dortyol
2016

Kang, Moon Young [VerfasserIn]; Park, Byungho [VerfasserIn]; Lee, Sanghak [VerfasserIn]; Kim, Jaehwan [VerfasserIn]; Allenby, Greg M. [VerfasserIn]
(2016), 2, Seite 40-57: Economic analysis of charitable donations Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim, Greg Allenby
2016

Mehraramolan, Amirreza [VerfasserIn]
(2016), 1, Seite 34-41: Postmodernism and customer centricity Amirreza Mehraramolan
2016

Mikhailitchenko, Andrey [VerfasserIn]; Varshney, Sanjay B. [VerfasserIn]
(2016), 1, Seite 4-19: SME internationalization in emerging markets symbiotic vs. commensal pathways Andrey Mikhailitchenko, Sanjay Varshney
2016

Yahia, Karim Ben [VerfasserIn]; Touiti, Soukeina [VerfasserIn]; Touzani, Mourad [VerfasserIn]
(2016), 1, Seite 20-33: Cultural congruency and shocking buzz campaigns contrasting the opinions of professionals and consumers Karim Ben Yahia, Soukeina Touiti, Mourad Touzani
2016

Animashaun, Abdulrauf [VerfasserIn]; Tunkarimu, Tarila Iman [VerfasserIn]; Omkar Dastane [VerfasserIn]
(2016), 2, Seite 4-27: Customer perceived value towards convenience stores in Malaysia the influence on customer satisfaction, loyalty & retention Abdulrauf Animashaun, Tarila Iman Tunkarimu, Omkar Dastane
2016

Guha, Sayanjit [VerfasserIn]
(2016), 2, Seite 58-74: Effects of motivating to sustain commitment of the sales professionals Sayanjit Guha
2016

Vilčeková, Lucia [VerfasserIn]
(2016), 2, Seite 75-81: Media credibility perception among millennials in Slovakia Lucia Vilčeková
2016

Handrinos, Michael C. [VerfasserIn]; Folinas, Dimitris [VerfasserIn]; Rotsios, Konstantinos [VerfasserIn]
(2015), 1, Seite 62-74: Using the SERVQUAL model to evaluate the quality of services for a farm school store Michael C. Handrinos, Dimitrios Folinas, Konstantinos Rotsios
2015

Kitapci, Olgun [VerfasserIn]; Dortyol, Ibrahim Taylan [VerfasserIn]
(2015), 2, Seite 4-14: Do personality types make consumers exhibit different complaint behaviors? Olgun Kitapci, Ibrahim Taylan Dortyol
2015

Haliun, Sharmuud [VerfasserIn]; Cho, Seong Do [VerfasserIn]
(2015), 1, Seite 4-14: The effects of Korean country-of-origin on Mongolian consumer product evaluation and purchase intention Sharmuud Haliun, Seong-Do Cho
2015

Marks, Christine [VerfasserIn]; Prinsloo, Melani [VerfasserIn]
(2015), 2, Seite 15-32: Authenticity in marketing a response to consumer resistance? Christine Marks, Dr. Melani Prinsloo
2015

Gmerek, Natalia [VerfasserIn]
(2015), 1, Seite 15-35: The determinants of motion picture box office performance substantiation based on the examples of movies produced in Poland Natalia Gmerek
2015

Kacprzak, Agnieszka [VerfasserIn]; Dziewanowska, Katarzyna [VerfasserIn]
(2015), 1, Seite 47-61: Does a global young consumer exist? a comparative study of South Korea and Poland Agnieszka Kacprzak, Katarzyna Dziewanowska
2015

Korzeniowska, Aleksandra [VerfasserIn]
(2015), 2, Seite 33-48: Generation Y on the e-commerce market comparison between Polish and South Korean young consumers behaviour Aleksandra Korzeniowska
2015

Sohail, M. Sadiq [VerfasserIn]
(2015), 1, Seite 36-46: Gender differences in mall shopping a study of shopping behaviour of an emerging nation M. Sadiq Sohail
2015

Trivedi, Prashant [VerfasserIn]
(2015), 2, Seite 49-59: A conceptual model for driving green purchase among Indian consumers Prashant Trivedi
2015