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Medientyp:
Buch
Titel:
Assessing organizational communication
:
strategic communication audits
Enthält:
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report
Anmerkungen:
Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c1988
Includes bibliographical references (p. 273-280) and indexes