• Medientyp: E-Book; Konferenzbericht
  • Titel: Augmented reality and virtual reality : changing realities in a dynamic world
  • Beteiligte: Jung, Timothy [HerausgeberIn]; Dieck, M. Claudia tom [HerausgeberIn]; Rauschnabel, Philipp A. [HerausgeberIn]
  • Erschienen: Cham: Springer International Publishing, 2020
    Cham: Imprint: Springer, 2020
  • Erschienen in: Progress in IS
    Springer eBook Collection
  • Umfang: 1 Online-Ressource(XII, 409 p. 116 illus., 90 illus. in color.)
  • Sprache: Englisch
  • ISBN: 9783030378691
  • DOI: 10.1007/978-3-030-37869-1
  • Identifikator:
  • Entstehung:
  • Schlagwörter: Information technology. ; Business—Data processing. ; Computers. ; Tourism. ; Management. ; Application software. ; Management information systems. ; Computer science. ; Konferenzschrift
  • Beschreibung: Part I: AR &VR in Business, Retail and Marketing -- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles -- Part III: Ar & VR for Health and Wellbeing -- Part IV: AR & VR in Theatre Productions and Journalism -- Part V: AR & VR in Production and Manufacturing -- Part VI: AR & VR in Education -- Part VII: AR & VR in Tourism, Museums and Events -- Part VIII: AR & VR in Research -- Part IX: AR & VR App Design and Content Creation. .

    This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
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