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Gold, Carl [PräsentatorIn] ; Manning (Firm)

Churn analysis : Extracting a customer dataset - [First edition.]

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  • Medientyp: E-Book; Video
  • Titel: Churn analysis : Extracting a customer dataset
  • Beteiligte: Gold, Carl [Präsentator]
  • Körperschaft: Manning (Firm),
  • Erschienen: [Place of publication not identified]: Manning Publications, [2022]
  • Erschienen in: Fighting churn
  • Ausgabe: [First edition].
  • Umfang: 1 online resource (1 video file (41 min.)); sound, color
  • Sprache: Englisch
  • Schlagwörter: Quantitative research Marketing ; Customer relations Management Data processing ; Instructional films ; Nonfiction films ; Internet videos ; Films de formation ; Films autres que de fiction ; Vidéos sur Internet ; Webcast
  • Entstehung:
  • Anmerkungen: Online resource; title from title details screen (O'Reilly, viewed March 30, 2022)
  • Beschreibung: In the second video of the series, Carl Gold demonstrates module number 2: Extracting a Customer Dataset. The objective of this milestone is: - Having identified customers who were retained and who churned, look at their metrics to figure out what behaviors lead to retention and which lead to churn. To do this, you must save the customer data into a concise dataset in a CSV file. - Create a quality-assurance summary of the customer dataset and review the results.