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Greussing, Esther; Kessler, Sabrina Heike; Boomgaarden, Hajo G.

Learning From Science News via Interactive and Animated Data Visualizations: An Investigation Combining Eye Tracking, Online Survey, and Cued Retrospective Reporting

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  • Medientyp: E-Artikel
  • Titel: Learning From Science News via Interactive and Animated Data Visualizations: An Investigation Combining Eye Tracking, Online Survey, and Cued Retrospective Reporting
  • Beteiligte: Greussing, Esther; Kessler, Sabrina Heike; Boomgaarden, Hajo G.
  • Erschienen: SAGE Publications, 2020
  • Erschienen in: Science Communication
  • Sprache: Englisch
  • DOI: 10.1177/1075547020962100
  • ISSN: 1552-8545; 1075-5470
  • Schlagwörter: Sociology and Political Science
  • Entstehung:
  • Anmerkungen:
  • Beschreibung: <jats:p> Relying on a multimethod approach with eye tracking, cued retrospective reporting, and a memory test, this experimental study ( N = 45) shows how individuals engage with static, interactive, and interactive-animated data visualizations embedded in online science news. The results suggest that interactivity and animation engage participants most strongly: The second part of the news article is fixated the longest by participants exposed to the interactive-animated visualization, which translates into higher learning outcomes. However, the dynamic process of news reception requires a nuanced understanding of how users attend to visual and textual parts of a message to make informed statements about their effectiveness. </jats:p>